The following visual JLA/Avengers timeline is based on “WHEN TITANS CLASH!” written by KC Carlson, a piece that was commissioned for the 2004 collected JLA/Avengers hardcover. The "When Titans Clash!" article was "rejected for inclusion in the oversized collection. The reported word that came back was that “It didn’t make anybody look good” and so was considered inappropriate to be in the book," according to Tom Breevort.
==
For the full Comics Interview #6 Interview read it here.
Note: This is a work in progress, please send me files or send feedback to me ( vu@weheartmusic.com ) and I'll add it to the timeline.
For pages 22-64, George Perez recollects, via Heroes Convention Program book in 1995:
And that's it for the finished pages. Had the story been completed, the battles would have continued on such diverse places as OA, where the Guardians of the Universe would have witnessed Hal Jordan battle Captain Marvel (to a draw, I believe), Wonder Woman battling Hercules (Diana wins), the Elongated Man battling the Beast (I think the Beast wins that one) while the Vision takes on the Red Tornado (Vision wins). I don't recall the exact time frame, but I believe it may have been in the future.
One some asteroid or something similar, the time frame being rather irrelevant I guess, She-Hulk battled the Martian Manhunter (not the best pairing in my mind). She loses since there can be no fire, J'onn J'onzz's only weakness to stop her opponent. Iron Man battles Firestorm (Firestorm wins) and the Flash battles Quicksilver. (Surprise outcome for this one: Quicksilver wins.) At first it's a total one-sided battle as the Flash races Quicksilver around and around the planetoid. Since the Flash has been established as so much faster than Pietro, he cockily keeps passing Quicksilver and whacks Pietro in the head each time he passes. Using some of the criminal cunning he learned from Magneto, Quicksilver finally decides to simply stop in his tracks, turn around, and knock the Flash out as he hurtles towards him, running too fast to stop time.
My favorite battlefield was where Thor, Ant-Man, and the Wasp faced Superman, the Atom and Black Canary. It was on Galactus’ ship, sometime in the past. While the Atom beat Ant-Man and the Wasp beat Black Canary, it was the battle between the God of Thunder and the Man of Steel that I found most exciting. Remembering that these characters had no knowledge of who the other was, Superman didn’t much worry about the hammer Thor was throwing at him. He didn’t even bother to duck the hammer — the enchanted hammer. It hurt Superman like a son-of-a-gun! However, once struck, Superman would not allow himself to be hit again. They fight furiously as Superman tries to keep the hammer from returning to Thor's hand. Needless to say, Thor is desperate to retrieve it before his opponent found himself the physically challenged Don Blake. For some reason, the battle is disrupted with neither hero the clear victor. The egg dis- appears here too, and they have to go back to their respective ships.
The Wasp hears Galactus approaching. It must mean that he’s nearing the next planet he plans to devour. Superman is shocked to learn that the planet is Krypton! They reprogram the ship's computer so that Krypton would be spared (for the moment, anyway). In hindsight, I don’t know how we planned to explain how Marvel's Galactus could exist in the same continuity with DC’s Krypton.
The finale is all a blur to me. I think it may have taken place at the very end of time. All I remember is that the solution to the story had something to do with Green Arrow and Hawkeye. In the midst of a tumultuous scenario, these two men, the greatest archers of their respective Earths, had to fire a single, souped-up arrow straight at each other so that the arrows hit each other dead center at an exact point in space and time. Then everything was okay-dokey, although for the life of me, I don’t remember how.
Someday, perhaps a copy of the original plot will turn up and I can finally fill in the gaps— or find out I've remembered everything totally wrong. Maybe this is just how I want to remember it. Maybe it’s all a dream.
But then, we can all dream, can't we?
November 1981 - George Perez wanted to start early on JLA/Avengers
George Perez: “Ever since I agreed to do this JLA/AVENGERS crossover, I’ve been very excited about it. I even jokingly threatened anyone else with a letter-bomb who even tried to get the assignment! I first asked for a plot all the way back as far as November or December of 1981, so I could have it really ahead of schedule, since it was scheduled for a summer 1983 release. Gerry Conway was working on other things, so he got it to me later than I would have wanted — but still in plenty of time to get it done. It was a very, very good plot, although it seemed to have a hell of a lot of plot holes.” — Comics Interview #6 (Aug 1983)
Early 1982 - Contracts are signed for Marvel/DC Comics
Contracts are signed for more Marvel/DC crossovers, including JLA/Avengers. Under the terms of the contract, DC would take responsibility for editorially producing the book, while Marvel was responsible for the marketing and distribution of the project. One editor from each company is to be chosen to edit and coordinate the project together. DC selects current JLA editor Len Wein. According to a subsequent 1984 uncredited article in Marvel Age #19, Marvel selects editor-in-chief Jim Shooter. This is later a major point of confusion among the creative team, most of whom are under the impression that Marvel’s designated editor for the project is longtime Avengers editor Mark Gruenwald.
Mike Carlin: “I was Mark Gruenwald’s assistant at the time of JLA/Avengers but have to admit that the project really didn’t get far enough for me to get to edit. I do recall that Mark, as editor of the Avengers, was involved, in that he read and signed off on the plots. He would mark up the plots and discuss his concerns with Shooter.” –2004 interview
The contract also stipulates that “Marvel and DC shall jointly agree on mutually acceptable modifications,” a phrase that would have much larger ramifications as well.
Soon, a creative team is agreed upon. Current JLA writer and past Avengers scribe Gerry Conway is a natural choice for plotting the book, and Conway’s occasional Hollywood writing partner — and acclaimed past Avengers writer — Roy Thomas will provide the script. Chosen to pencil the momentous team-up is the self-proclaimed man “born to draw this comic” — George Pérez. Pérez is arguably the hottest artist working in comics at this point, largely based on his current work for DC’s New Teen Titans, but his background also includes lengthy stints on both Avengers and JLA. Dick Giordano, one of comics’ top inkers when he isn’t chained behind DC’s Vice President – Executive Editor desk, is selected to ink the project.
(Interesting aside: Roy Thomas, Len Wein, and Gerry Conway were no strangers to corporate politics, as they all previously served as Marvel’s editor-in-chief at various times in the 1970s, although Conway’s tenure was incredibly brief. Conway had also been an editor at DC ,and Thomas and Wein were current DC editors at the time of this project.).
Conway is given the go to start writing the plot.
August - JLA/Avengers first announced by The Comic Reader #203
The Comic Reader #203 reports that “1983’s summer inter-company special will be DC-produced and will star the Justice League of America and the Avengers.” This is the first public mention of the project.
August 10 - X-Men/New Teen Titans
Marvel and DC Present: Featuring The Uncanny X-Men and the New Teen Titans is released. It is the fourth superhero crossover between the two companies.
September - Dick Giordano announced as inker to JLA/Avengers
The JLA/Avengers and X-Men/Titans books were to be printed on Baxter stock; confirms Dick Giordano as inker.
George Perez’s interview, from The Comics Journal #79-80 (Jan. - Mar. 1983, interview conducted in Sept. of 1982), available TCJ.com
Oh, I’d love every book to be printed on Baxter stock! I just picked up the reprint of Warlock that they did on Baxter. God, bless that looks different! It’s gorgeous work. The thing that I’m glad of is that X-Men/Titans and JLA/Avengers are both going to be done on Baxter stock, which is great. I’d like to see my artwork reproduced there. Dick Giordano wants to ink the JLA/Avengers book. I was going to ask him; but he volunteered. The guy is sick. Hopefully I can convince them to do it in Marvel color, full process color.
In the same interview, George admitted to not then-currently reading the Avengers title at the time, because he couldn’t stand what’s happened to the Avengers. Around this time, Jim Shooter was the writer of the Avengers (Avengers #211-222 and plot #224) and was responsible for the state of the team.
Sadly, I do not read the Avengers anymore. I just can’t stand what’s happened to them. I don’t understand that book anymore. It’s not the book I drew. Whether it’s better or worse in sales, I don’t know. It could be better for all I know, it’s just not the book I drew.
November - Report from The Comic Reader #206
The Comic Reader #206 reports that “Marvel and DC are working out details which would make the X-Men/New Teen Titans specials an annual event. There will be two separate DC/Marvel team-ups in ‘83, the other involving the first meeting between the Justice League of America and the Avengers.”
Shooter, according to the Marvel Age article, is concerned that he has not yet seen a plot and attempts to contact Giordano. After many unanswered calls, Giordano indicates that a plot is on the way. Considering the size and magnitude of this project, and the added time needed for approvals from all parties, Conway is very late with the plot.
November 11, 1982 - JLA/Avengers announced from Meanwhile… by Dick Giordano
JLA/Avengers to be published Summer 1983, followed by a second Titans/X-Men to be published Christmas 1983. George Perez agreed to draw both project, with the Titans/X-Men project to be written by Marv Wolfman.
January 1983 - JLA/Avengers announcement from The Comic Reader #208
“The DC/Marvel team-ups of 1983 will both be produced under the auspices of the DC editorial offices. May’s Avengers/Justice League team-up will be by Roy Thomas, Gerry Conway, and George Pérez, with Marvel handling the promotion; and Marv Wolfman and Pérez will handle the fall New Teen Titans/X-Men team-up.” TCR #210 (April 1983) updates the release date on JLA/Avengers to June ‘83.
February 23, 1983 - Marvel receives the plot, and Gruenwald and Shooter rejects it
Jim Shooter: “I’m afraid that the first try at the Avengers/JLA plot isn’t acceptable, or even close. The problems are many, but there’s no point in listing them and getting bogged down in details because the whole thing just doesn’t make sense. Why is any of this stuff happening (other than because the writer says it is) and why are all these people doing strange things? I find very few solid reasons or motives for the actions of the characters. — Shooter letter to Giordano, February 25, 1983 (from Marvel Age #19)
George Pérez: “– with all due respect to Gerry, this was just a job to him, and there were enormous plot holes, including stuff that seemed to be out of character for some of both the Marvel and DC characters. ‘They’re only acting this way because it gets us to this next point,’ as opposed to acting in character and letting that motivate what happens next.” — Modern Masters Volume 2: George Pérez, 2003
Pérez isn’t overly concerned with this, as he’s used to working in this style — and working with Conway — and knows that it will be part of his job to tighten up the plot when he paces the story.
Mike Carlin: “Mark (Gruenwald) was concerned that the first plot wasn’t good. There were a lot of things that didn’t make sense, and he gave Shooter notes on it.” — 2004 interview
Roger Stern: “I had come into the office and, since I had recently become the writer of the Avengers, I asked if I could see the plot to make sure that the Avengers were being played in character. I remember that I was sitting in Mark Gruenwald’s office with Mark and Jim [Shooter] and maybe Mike Carlin. Anyway, they basically told me not to worry: ‘As soon as they [DC] send us the new plot, we’ll show it to you.’
“The first one was rejected. They then proceeded to outline the first plot for me, and it was pretty obvious why it had been rejected. As I recall, the villains were Kang and the Time Lord, and there was an element of time travel involved, with various Leaguers and Avengers being flung through time. The part I remember most vividly was a scene set in the past with Superman on Galactus’ world ship. Superman discovered that Galactus had an actual written list of the next planets he was planning to eat, and Krypton was on the list. What does Superman do? In the proposed plot, he uses his heat vision to erase Krypton from the list! The implication was that Superman didn’t care if Galactus ate all those other planets. What a swell guy! At first, I thought Mark and Jim had to be kidding me, but they were serious! I mean, Superman is DCs flagship character. And DC approved that?! Mark just nodded and rolled his eyes. I was flabbergasted.
“The problem was that Gerry’s plots had a tendency to be very loose, with scenes that might have looked cool but didn’t always make much sense. And there was no sense to some of that stuff. Superman would face off against Thor, for instance, while the other Avengers and Justice Leaguers seemed to just stand around, waiting their turn. There didn’t seem to be any motivation for why any of the action was happening. One of the things we [at Marvel] were most concerned about was the [JLA/Avengers] plot should have characters doing something for a reason and with reason.
“Gerry, for all of his talent as a writer, seemed to approach comics as just another job in those days. But this wasn’t just another job, this was a big deal.” — 2004 interview.
Tom DeFalco (Executive Editor under Shooter at the time of JLA/Avengers): “Mark Gruenwald and I were given the plot to read. Neither one of us had any axes to grind. We discussed it a bit before we read it, and this might be a little sleazy on our part, but we thought that unless the plot really didn’t work, we were going to approve it. There was a little ‘just get it done’ attitude. We were shocked at how bad it was.” –2004 interview
Roy Thomas: “Gerry Conway did a plot, which Jim Shooter didn’t like. Shooter had some objections — some of them were doubtless valid, some of them maybe less so — but, you know, that’s a matter of opinion. So Gerry rewrote the plot, slightly, trying to take into account what he thought were Shooter’s objections. But this was before Jim had actually put down anything in writing — I must say, somewhat insultingly — in a letter to Dick Giordano. Something like, “Okay, now let’s have a real plot,” and things of that sort. I thought it was a very unprofessional way of handling things. Dick elected not to bother to show the letter to Gerry, figuring it would just cause bad blood between them.” — Comics Interview #6, August 1983
Jim Shooter: “The plot for JLA/Avengers had indeed been submitted to me before George Perez started drawing it. It was weak, full of holes, and replete with continuity glitches. I rejected it in writing. Dick Giordano subsequently telephoned me to ask if I would mind if he told Gerry Conway that DC had rejected the plot instead of me, for some strange reason of internal politics which I never did understand. I said I didn’t care what DC did internally as long as I got a revised plot.” — Wizard #35, July 1994
It appears that the plot Shooter refers to in his letter of February 25 is actually Conway’s second draft of the plot. Thomas confirms that Conway wrote a revised draft.
There is a possibility that the first version of Conway’s plot was only seen by Wein and Gruenwald. Len Wein’s memories of the project are admittedly “fuzzy,” but he recalls that he had discussions with Gruenwald before sending the plot to Pérez. Mike Carlin speculates that Gruenwald may have brought Shooter in when he continued to be unhappy with Conway’s plot revisions. This would explain why Shooter appeared to have no “official” response to the first plot, per the Marvel Age article.
George Pérez: “After it was rejected, in order to understand what was going on, he (Giordano) did read the plot. Not yet knowing what Jim’s objections were, he saw a lot of things that he didn’t understand and would have objected to. So Jim had a legitimate point.
“The big trouble was trying to specify what was wrong. Jim just sent a very short, curt letter saying it was ‘unacceptable. Try again guys.’ That was it– without dealing with the specifics, which was what we basically wanted. If the specifics could be ironed out, maybe the plot could be salvaged. If not, we’d have to do another plot.” — Comics Interview #6, August 1983
Pérez recalled that Shooter’s rejection of the plot “distressed me, but was understandable” given the plot problems. He also indicated that prior to the rejection, Giordano had not read the plot.
While the plot was being scrutinized and ultimately rejected, another problem came to light. DC editor Len Wein was primarily dealing with Marvel editor Mark Gruenwald, leaving Marvel’s editor-of-record — Jim Shooter — out of the loop. At laid-back DC, the editors in the trenches dealt with the day-to-day issues of their projects and the executive editor (Giordano) was only brought in on major problems (which explains why Giordano had not read the plot until the problems began). At Marvel, Shooter, as Editor-in-Chief and, more pointedly, as the editor of this project, preferred that everything go through him. There is speculation from many of the principals that Shooter was offended by this lack of protocol. The bigger mistake may have been that Giordano had neglected to inform Wein that Shooter was the go-to guy on the project, and Wein assumed that his contact was Gruenwald.
Another problem made worse by conflicting styles was that, under Giordano’s laid-back tenure, DC editors would more often accept a verbal approval. Marvel, under Shooter, preferred the more formal written confirmation required in the actual contract. Shooter, already burned by DC’s slack protocol and concerned by the lack of quality in the Conway plot, was understandably concerned with keeping a tight rein on the project.
At some point after this, Wein contacted Shooter and with Gruenwald, discussed Shooter’s concerns with the plot via phone. The three came up with some possible solutions to plot problems. Wein asked if this discussion was sufficient to allow George Pérez to get started penciling the book. Shooter said “No.” He insisted on seeing a written plot, as per the contract.
However, George Pérez had already been sent the plot by Wein.
George Pérez: “The really big trouble started when I talked to Len Wein and we came up with a few ideas about correcting the plot, We suggested a few ideas that I was led to believe were discussed with either Jim Shooter or Mark Gruenwald. Now, by this time the book was already getting quite a bit behind schedule. So I had to have an answer immediately and DC gave me the go-ahead, saying that the plot should be okay, because everything had been discussed. All that needed to be done was the formality of sending Jim Shooter a written plot. They told me to get started.” — Comics Interview #6, August 1983
The fact that Pérez had the plot at all was technically yet another breach of protocol by DC. And it was made worse by DC when Pérez was given approval to begin work — on an unapproved plot!
Exactly who gave Pérez the “go” order has always been under speculation. Wein had sent Pérez the unapproved plot, and the two of them had discussed it at length. However, the official DC statement on the incident appeared in a letter from Giordano to Shooter where Giordano accepted the blame and apologized.
Dick Giordano: “When we thought we had it (the plot) de-bugged, Len called you with an outline of the changes, to which you responded positively, saying you felt the changes would work. Len reported that conversation to me with the request from you that a new written plot be submitted. I thought this to be logical but largely a formality and ordered George Pérez to start drawing before the new plot was typed. In doing so, I had no intention of ignoring your wishes. I understood your conversation with Len to be a tacit approval of our modifications and desired to only to keep the project moving. I have since apologized to you for this seeming breach of protocol and trust that this unintentional mistake is not one of the reasons for your rejection.” — Giordano letter to Shooter, May 26, 1983 (from Marvel Age #19 and the first “Meanwhile…” column).
George Pérez: “I had been drawing for two weeks and was already starting page 21, when I received a call from Len Wein saying they needed to find out what changes I was making in the plot. (DC staffer) Joey Cavalieri had to do a piecemeal plot based on things I had changed — ideas, if not actual explanations — since I hadn’t quite worked out everything as I was going along yet.” — Comics Interview #6, August 1983
Gerry Conway, unwilling to do another draft of the plot, leaves the project at this point. Cavalieri, in consultation with Perez and Wein, cobbles together a new plot — draft #3 — and Giordano rushes it into Shooter’s hands.
Gerry Conway: “Jim and Marvel didn’t want to do another crossover, for whatever reason, and stalled for months. MONTHS. Wouldn’t respond, wouldn’t give notes. Deadline was coming up and George needed to start. So finally we started. And suddenly Jim found the plot unusable. His objections to the plot were specious and unnecessarily personal— he used offensive terms to describe standard plot maneuvers and claimed I didn’t understand how to write characters I’d written years before he did, and had done so successfully. I’ll never agree with his characterization of the story— which everyone in DC thought was fine— but the story wasn’t the reason he tanked the project. I don’t know why— but the foot dragging before we even had a story to criticize is clear evidence he never wanted to proceed.” - @gerryconway, December 2011
March 15 - Coming Attractions from Marvel Age #4
Coming Attractions, Marvel Age #4: “Marvel/DC Presents #2: The Justice League & The Avengers — Plotted by Gerry Conway. Scripted by Roy Thomas, Pencils by George Pérez. Inks by Dick Giordano. Thor vs. Superman! The Flash vs. Quicksilver! Hawkeye vs. Green Arrow! The matches you’ve always wanted to see as our heroes (and theirs) go barreling through time and space, at the command of Kang the Conqueror and the Lord of Time, in pursuit of the elusive Protosphere.” The one-shot is scheduled to ship on June 14, 1983, according to this listing.
This solicitation was a gaffe on Marvel’s part, as there wasn’t even an approved plot at this point in time. Obviously, this 64-page book was not going to make this scheduled ship date.
May 17 - Shooter discovers that Pérez has already started penciling
Shooter discovers that Pérez has already started penciling, although he has seen no revised plot. Shooter calls Giordano immediately and follows up with a letter the following day.
Roger Stern: “As I recall, we had just finished discussing the rejected plot, when Chris Claremont walked into Mark’s office and said that he had run into George at a convention that day and seen penciled pages for JLA/Avengers. Jim, Mark, and I must have looked totally slackjawed, because Chris just stood there looking confused like, ‘Is something wrong?’ Mark and I looked at Jim like, ‘You’ve got to stop this before it’s too late!’” –2004 interview.
Mike Carlin: “Shooter really flipped when he learned 21 pages were drawn and his (Avengers) editor was unhappy. That’s when he put his foot down.” — 2004 interview.
Jim Shooter:
“… anticipating the possibility of a missed communication on a project this complex, I stated (in a previous phone conversation) that nothing should be considered approved by Marvel until you received approval in writing from me. I gathered that you understood and agreed.
“…Yesterday, I heard from various sources that George Pérez had begun penciling the story, though I still hadn’t received a revised plot…
“…I will be glad to look at copies of the twenty pages that you say George has drawn, along with a revised plot. Possibly the pages will be useable or salvageable…
“Again, no work on this project is to be considered approved until you receive approval in writing from me.”
— Shooter letter to Giordano, May 18, 1983 (Marvel Age #19 has the full text)
While the project was already wobbly, with DC approving what appeared to be a terrible plot and exacerbated by other protocol oversights, this is the point where the wheels came off the project altogether, according to several Marvel staffers. Shooter was being gracious when he allowed that Pérez’s already penciled pages might be salvageable — by the terms of the contract, Marvel could have rejected the pages unseen. Inwardly, the Marvel contingent was appalled that DC would step so far over the line and blatantly and repeatedly ignore requests for written approval.
DC had screwed up big time. And now they had to scramble to save the project while facing distrust and intense scrutiny from Marvel — and specifically Jim Shooter.
May 20 - Shooter rejects the new plot
In a letter to Giordano, Shooter rejects the new plot, stating that it is “substantively the same plot” and still “doesn’t make sense.” Shooter offers no specifics about his concerns.
May 26 - Giordano takes the blame for giving Perez the go-ahead to start penciling
Giordano sends Shooter a letter summing up DC’s version of the events-to-date. In excerpts reprinted in the Marvel Age article, Giordano takes the blame for giving Perez the go-ahead to start penciling before the plot was completely approved. Also covered: a statement indicating that if the project needed to be started over from scratch, the current creative team may be forced to withdraw due to previous commitments, a request for a “detailed, written list of changes requested” from Shooter, and an offhand comment which indicated that Giordano thought that Gruenwald — not Shooter — was Marvel’s editor on the project. However, in Giordano’s first “Meanwhile…” column on the topic, he claims that the Marvel Age article edited out substantial portions of his letter, including his apology for telling Pérez to begin work.
Conclusion of Dick Giordano’s letter:
Perhaps we should just put this back in the hands of Mark [Gruenwald] and Len [Wein] and George [Perez] and Roy [Thomas] and trust that these seasoned pros, three of whom have worked well for both companies, won't embarrass themselves or DC and Marvel. Whichever way you choose to go, I respectfully request that you respond as quickly as possible. TIMES-A-WASTIN'!
Warmest Personal Regards,
Dick Giordano
Vice President-Executive Editor
May 31 - Marvel Age #19
Shooter responds, correcting several of Giordano’s “impressions,” including that of Gruenwald’s actual role in the project, clarifying Shooter’s role in past crossovers, and reiterating that no plot had yet been approved by Shooter.
Roy Thomas: “I have had some contact with Mark Gruenwald to check out a few continuity things (while working on the revised plot), since Mark was the original Marvel editor who had approved, for the Marvel side, the basic plotline that Gerry did, only to have Shooter undercut him.” — Comics Interview #6, August 1983
Jim Shooter: “While he was never appointed ‘official consulting editor’ by us, Mark Gruenwald tells me that Len discussed very basic parameters with him and these are still okay by us. Mark insists that beyond fundamental ground rules, he never approved any plot. He is in complete agreement with me that the plots presented to us are unacceptable.” — Shooter letter to Giordano, May 31, 1983 (from Marvel Age #19)
June 15 - Shooter sends Giordano a second letter
Shooter sends Giordano a second letter, detailing his specific objections to the plot, per Giordano’s request. Giordano immediately sends Shooter’s list of concerns, the three previous versions of the plot, and copies of Pérez’s penciled pages to Roy Thomas. Although slated to dialogue the project, up to this point, Thomas has not actively been involved with its production. Giordano gives Thomas one week to “digest the material.”
Excerpt from Dick Giordano’s Meanwhile… article:
Jim Shooter responded with a list of his specific problems with the script. It took him twenty or so days to produce the list... not a very long time, given the work load of the editor-in-chief of the country's latest comic book publisher. Immediately upon receipt of Jim's list, I forwarded copies of it, all the versions of the plots written to that date, and George Perez's twenty pages of pencils, to Roy Thomas in California. I gave him a week to digest the material (Roy was slated to write only the dialogue and was not directly involved in the plot up until that time)
Jim Shooter writes on jimshooter.com:
Because of the high stakes involved in this debacle, a million dollars of revenue that could be delayed or worse, I went to discuss it with Marvel President Jim Galton. I explained the situation. Dick was right that even a bad book would sell well and make money. I was prepared for Galton to tell me back off, let it go.
I presented my case: that the long term, deleterious effects of publishing “crap,” as Dick called it, outweighed the short term gains. That allowing our characters to be bastardized in a high profile book (or any book) was unacceptable. You know. All the usual arguments for quality and integrity.
Galton couldn’t even name an Avenger. He wouldn’t have known Ant Man from the Vision, so there was no point getting into specifics. By this time, though, he had come to trust me about editorial and creative matters. He told me to, in my words, stick to my guns, damn the torpedoes. You know. All the usual expressions of support.
On June 15th, I delivered a long list of objections.
June 23 - Thomas and Giordano begin a series of phone conversations
Thomas and Giordano begin a series of phone conversations to work out the now-convoluted plot.
Roy Thomas: “When the plot was rejected, since Gerry didn’t want to work on it anymore, I agreed for a flat fee — in order to help Dick — to revamp the plot using most of the material George had already drawn, and to change the plot to try to take Shooter’s misgivings into account.” — Comics Interview #6, August 1983
Jim Shooter: “I’m not sure what went on at DC, but at one point Dick took me to lunch and asked that they be allowed to finish the book as originally plotted. Again, he cited DC’s internal political strife. His position was basically this: who cares if it’s wrong or bad, it’ll sell like crazy anyway. He confirmed those sentiments in a letter to me. Well, I cared if it was wrong or bad, and I insisted on corrections and a revised plot.” — Wizard #35, July 1994
July 13 - Letter from Shooter to Giordano
Letter from Shooter to Giordano: “Still no plot. What gives?”
July 28 - Roy Thomas delivers his completed plot to Dick Giordano
Roy Thomas delivers his completed plot to Dick Giordano. According to Giordano, a copy is hand-delivered to Shooter at the Marvel offices. DC receives no acknowledgment from Marvel regarding its receipt, but Giordano is unconcerned as both companies are deep in last-minute preparations for that year’s San Diego Comic Convention. Giordano later claims that this is the point where communications between the two companies really started to fray.
Dick Giordano writes in Meanwhile…:
...After several phone calls between Roy and myself to discuss the plot's specific needs and Jim's objections, Roy rewrote the plot. He delivered the completed draft to our offices on July 28th. It took Roy a little more than a month to complete and deliver this final (fourth all told!) version of the script. Not a long time, either... given the circumstances.
Roy Thomas: “We came up with a plot that I think had a few differences. Marv Wolfman, Len Wein, Dick, and other people who read this new plot seemed to think that it was considerably better. Or at least it dealt with Shooter’s objections — I mean, whether it’s better than Gerry’s, I don’t know.” — Comics Interview #6, August 1983
Tom DeFalco: “Mark and I discussed Roy’s reworked plot and basically came to the conclusion that Roy was a genius. He had managed to incorporate all of the artwork that had previously been drawn, followed the thrust of the original story, and answered all of Marvel’s concerns. We were in awe, and since we were both writers as well, a little jealous.”
Jim Shooter writes on jimshooter.com:
On July 28th, I received Roy’s new plot. That was a Thursday, and I was off to a convention that weekend. San Diego was the next week.
August - JLA/Avengers team-up has been removed from the schedule
The Comic Reader #212: “The JLA/Avengers team-up has been removed from the schedule. Marvel has yet to approve a plot for the book.”
August 4-7 - San Diego Diego Comic Con
Shooter and Giordano meet at San Diego. According to Giordano, he asks Shooter if he’s read the plot. Shooter says no but indicates he has it with him and will try to read it during the Con. Giordano points out that it would be advantageous if he could, as the entire creative team was present at the convention and could work things out right there. However, the Marvel Age article indicates that Giordano hands Shooter Thomas’ revised plot (implying that this is the first time Shooter has seen it) and asks for “instant approval.”
Giordano denies asking for “instant approval,” and after attempting several unsuccessful attempts at getting together at the Con, he tells Shooter that if a new start date for Pérez isn’t determined by the end of August, they will lose Pérez due to other commitments. According to the Marvel Age article, Shooter states that he wants to get comments on the plot from Gruenwald and Avengers writer Roger Stern before he can comment on the plot. Unfortunately, nothing moves forward for almost two weeks, as most of the principals are “out of the office” during the busy convention season.
Jim Shooter writes on jimshooter.com:
When I ran into Dick at the con, August 4th, I hadn’t yet read Roy’s plot, and wanted to get comments from Gruenwald before responding anyway.
Sometime after the San Diego Con and maybe another con the next weekend, I was finally back in the office.
Roy’s plot seemed fine.
Not only that, Roy was and is King of Continuity. He’s the best ever at taking a bunch of random threads and weaving them into a convincing tapestry. He had gone over the existing Pérez pages and figured out a way to make almost all of them usable. Some small portion, I’ll guess two pages total, a panel here and there would have to be redrawn. That’s all.
Dick Giordano writes in Meanwhile…:
The rare opportunity we had at the 1983 San Diego convention was that all the principles were in attendance! Jim, Mark Gruenwald, George Perez, Len Wein, Gerry Conway, Roy Thomas, and myself were there, and the DC team was eager to get together, discuss and resolve any script problems that might still exist, and get to work on the book upon our return to New York. Jim replied that he was busy and didn't know if he could find the time. He didn't. Despite my saying hat we were all busy, but we could find an hour or two to meet and talk. Despite two or three more attempts during the weekend to arrange a meeting. Despite my leaving a note for Jim at the hotel I would be staying at in Los Angeles after the con. (I discovered that Jim and some of Marvel's staffers were taking some R&R in Los Angeles at the same time that I would be there.) Despite all these attempts, Jim remained adamant. He was too busy. I did not ask for "instant approval." It simply would have been quicker and more efficient for us all to meet in one room away from the office and the telephones and resolve the script problems, nose to nose. It would also allow everyone to hear what everyone else thought. Since we were not able to conclude our talks in San Diego, I informed Jim that George Perez's commitments to other DC projects precluded his being able to remain on the project after a new start up date later in August.
August 15 - Shooter returns to the office and finally reads Thomas’s revised plot
According to the Marvel Age article, Shooter returns to the office and finally reads Thomas’s revised plot. He gives a copy to Gruenwald (even though he was at the convention with Shooter) and sends a copy to Stern for comments.
Roger Stern: “I don’t remember ever getting a hard copy of the plot. Maybe it got lost in the mail — or in Marvel’s mailroom. That certainly wasn’t unheard of. Anyway, by the time I’d heard that there was a new plot, George was making noise about leaving the project.
“As late as things were by that time, the book should really have been rescheduled with a new plot, from scratch if necessary, so that George would have been able to draw it without any deadline hassles. And in a weird sort of way, that’s what eventually happened. It’s just too bad that it took so long.
“Of course, twenty years ago, Kurt (Busiek) wouldn’t have been ready to write the story. And now, George is an even better artist. Plus, the JLA/Avengers book now has more pages and much better printing, so maybe everything worked out for the best. What I find most unfortunate about the whole affair were the hard feelings that arose — mainly through miscommunication and misunderstanding.
“But what DC — even the DC guys who had once worked at Marvel — didn’t seem to understand is how much things had changed at Marvel, storywise. Marvel had grown so much during the late 70s that the old laissez faire method of batting out a plot and making sense of it later didn’t fly anymore. Plotting had taken on much more importance. If the plot didn’t hold together, it was like knocking over a row of dominos. There’s an old joke in the business: We’ll fix in the penciling — well, we’ll fix it in the scripting — or in the inking or (heaven help the poor colorist) in the coloring. But if the plot is solid in the first place, you don’t have to be playing catch-up farther down the line.
“The attitude we got from DC in those days seemed to be that this was another one-shot book that would sell regardless of the story’s quality. Whereas Marvel saw the project as a showcase for both companies’ greatest super-heroes. A lot of readers would see this and — if it were well done — hey, maybe they’d want to read more JLA and Avengers stories. With George drawing it, we knew it would look good, but if the story were lacking, why would they want to buy any more? Ah, I don’t wanna read about those guys. They all suck! As the writer of the Avengers, that was another major concern of mine.” –2004 interview
Meanwhile, Giordano made frequent attempts to contact Shooter by phone during August to no avail. The one time he actually got through to Shooter, Giordano indicated “he (Shooter) didn’t think that this was such a long time, since DC had withheld approval of his Superman/Spider-Man plot for two months.” Earlier in the month, an unnamed Marvel staffer expressed dismay to Giordano at the length of time it was taking Marvel to inform DC. “It’s been approved… I don’t understand the delay,” said the staffer.
George Pérez: “He (Shooter) did make a statement to Dick Giordano that when Paul Levitz had to approve his plot for the Superman/Spider-Man story, the second one, that it took about three months for an approval to be made. Whatever Paul’s reason, whatever bitterness that may have caused Jim, whether it’s understandable or not, is beside the point. It’s just unprofessional to let that mar your judgment.” — Comics Interview #6, August 1983
Roy Thomas: “Several weeks later, Shooter was, for all I could see, just sort of avoiding comment on it. I mean, Dick would try to call, and various things, and on some days he couldn’t even get Shooter to come on the phone to discuss it. He would just say, “I need another few days.” I don’t know how long it takes Jim to read and comment on 17 pages of a stream-of-consciousness plot. And since I refused to work with him directly — I would work with him only through Dick — obviously I’m not in direct contact with him at all.” — Comics Interview #6, August 1983
August 22 - George Perez withdrawn from JLA/Avengers
Jim Shooter writes on jimshooter.com:
But around August 22nd, word came that Pérez had withdrawn from the project.
Now what?
Back to square one.
There was communication with DC, Dick or someone, throughout this period. I was told that they had another artist in mind, Don Heck. I sent over some notes on the new plot, all Gruenwald’s, all minor stuff.
But soon thereafter, DC chose to terminate the series rather than proceed.
August 23 - Comics Interview #6
George Pérez gives an interview to Comics Interview, expressing his frustration with the situation and especially with Shooter. Pérez also decides that the interview will include his announcement that he is quitting the project.
George Pérez: “The book was supposed to be out three months ago. Granted, the plot wasn’t approved the first time, but everything since then is because Marvel Comics — excuse me, Jim Shooter — has not done a single thing to help it along. He’s procrastinated, ignored it, and actually made it seem that DC was the one that was constantly dragging their feet. But we couldn’t make a single move without Jim exercising his power of accepting or rejecting. The fact that he wasn’t even making a decision was the thing that finally did it. I mean it was procrastination. A rejection, we could have accepted. But the idea that he has not even bothered to take the time to give us an answer was the thing that made me realize that I don’t trust him any more.
“I gave Jim every benefit of the doubt. I was the last person who was not willing to accept the fact that this was being done on some level other than a professional level. As editor-in-chief, it was his duty to get that thing edited and either accept it or refuse it as quickly as possible. He did not do it. And I have no confidence that he will do it. I can’t wait any more. It broke my heart. I had been looking forward to this assignment before I had even turned pro. It was a pipe dream, the idea that someday maybe the JLA and the Avengers could get together. I never thought it would happen. I lived for waking up to get started on those pages. It’s the most heartbreaking decision I’ve ever had to make. I regret making it, but I don’t trust Jim Shooter. I just don’t think that he wants this project done.” — Comics Interview #6, August 1983
Jim Shooter: “The first time I knew George was angry at me was when I read an interview in a fan magazine in which he unjustly condemned me. Why he didn’t simply call me and ask me what was going on amazes me to this day. George shouldn’t make presumptions about my motives.” — Wizard #35, July 1994
George Pérez: “I haven’t talked to him (Shooter), because Dick Giordano felt that it was his responsibility to do so.” — Comics Interview #6, August 1983
Roy Thomas is also interviewed in a sidebar to Pérez’s interview.
Roy Thomas: “I think it’s a shame that a comics company is run that way, but that’s Marvel’s fault. I’m no longer there, so I don’t care. I just feel people ought to know what’s going on.” — Comics Interview #6, August 1983
George Pérez: “I may be speaking unfairly here, but I don’t think anything was going to please Jim at that point. I think Jim was personally affronted that, as far as he felt, he was being sidestepped in the production of the book — even though he wasn’t the editor. I believe Mark Gruenwald was. But he was editor-in-chief and he had final say.” — Modern Masters Volume 2: George Pérez, 2003
September 28 - Shooter finally approves revised plot
In a letter to Giordano, Shooter approves the revised plot. In it, he outlines his specific objections, mostly based on current continuity concerns. By this point, however, many of the others have abandoned the project.
Dick Giordano writes in Meanwhile…:
Plot approval (with minor revisions) was given on September 28th, exactly two months from the date it was hand-delivered to Marvel's office. And I am asked to believe that Marvel's otherwise competent staff needed two months to come up with revisions like: Ant Man should not be included, he is not an Avengers now (neither was Batman a JLAer... but our readers would have wanted him involved, so he was); and Quicksilver comes from Attilan, which is on the moon; and Hawkeye is married now; and 5 or 6 others that were minor and relatively simple to change. (They're all listed in the Marvel Age text. Check them out yourself.)
September 30 - Wolfman and Perez interviewed
Pérez and Marv Wolfman do an interview for the British fanzine Chain Reaction. Both are highly critical of Shooter’s actions, and Pérez blames Shooter for deliberately delaying his decision to approve the plot. Further, both creators indicate that they believe Shooter may have ulterior motives in not approving the plot.
Excerpt from Chain Reaction (Sep 1983)
George: The book was scheduled to come out in June 1983. It will not come out in 1983 at all, if it does come out at all. Jim Shooter was given a new plot that tried to use the majority of the 21 pages already drawn, to save those pages. This was by Roy Thomas and the original plot was by Gerry Conway. Roy actually managed to make a coherent script ultilising the majority of those pages, yet making it a totally different story. Most people who've read it, including Marv, say that Roy did wonders with it and actually produced a cohesive story.... I think that Jim got a little too technical about the plot. A plot is not supposed to explain everything. I worked with Jim Shooter on the Avengers, when a plot is given it's never etched in stone, but he turned it down and Roy did a new one. I have not drawn a page of that book since May 1983. In July...
Marv: and just for clarification, today is September 30th.
October 14 - What happened to the JLA/Avengers team-up?
Comics Buyer's Guide #517 headline “What happened to the JLA/Avengers team-up?”.
Excerpt:
Marvel's Editor-in-Chief, Jim Shooter told CBG, "In November 1983, I began calling DC to ask where the plot was. That's when I reckoned it was due. [Early in 1983] I receive the plot, which was completely unacceptable. I returned it Feb 25, along with a letter saying it was completely unuseable. The Marvel characters were out of character, and the story didn't make sense.
... "George Perez's schedule of commitments meant that he could no longer do the issue," Shooter told CBG. "The rush was to get the title to him in time for him to do it. Now the pressure is off.
"We were waiting to hear about a proposed new artist. Three didn't seem to be a huge rush for the plot approval under the circumstances."
However, it seems that progress is being made.
October 27 - Business people involved: Paul Levitz and Mike Hobson meet
The business people get involved. DC’s Paul Levitz (Vice President — Operations) and Marvel’s Mike Hobson (Vice President — Publishing) meet for lunch to hopefully find some solutions to the problems. Hobson agrees to write the first draft of a press release indicating that DC and Marvel’s creative differences had been resolved and that work on the project would resume. Levitz, if needed, would add his two cents to the document later. One of the points to be addressed in the release was a system that would ensure a quick approval — face to face, if possible. Hobson’s draft never materialized, despite Levitz’s frequent inquiries to get the project moving again.
Jim Shooter: “The president and business affairs brass at Marvel backed my position to the point that they were willing to let the project die, taking perhaps several hundred thousand dollars off of our bottom line. They would have not allowed such an event to occur over some personal vendetta of mine, I assure you.” — Wizard #35, July 1994
November 1 - Amazing Heroes reports JLA/Avengers problems
Amazing Heroes #34 reports “Various problems with the JLA/Avengers team-up book have resulted in George Pérez leaving the project, even though over 20 pages were penciled. Don’t look for this one anytime soon.”
November 15 - Marvel Age admits JLA/Avengers is "on hiatus"
Buried within an article celebrating the first anniversary of Marvel Age (in Marvel Age #12), Marvel publicly admits that the project is “on hiatus.”
December - JLA/Avengers fallout resulted in second X-Men/Teen Titans special
Due to the disagreements between JLA/Avengers between Marvel and DC Comics, the two companies quietly agreed to cancel their second Titans/X-Men team-up, set for publication in Christmas 1983.
The plot would involve Brother Blood and the Hellfire Club teaming up to fight the New Teen Titans and X-Men. It would have the dream-team of Marv Wolfman and George Perez.
From the New Teen Titans #38 (Jan 1984) letter page:
“The second Titans/X-Men team-up will be published later this year if schedules are willing. George will be drawing it and I (Marv) will write. It should be a goodie. One advanced bit of info is the villains – Brother Blood and The Hellfire Club. Interested now?”